Hustler Fund Application In Kenya and Eligibility Criteria Explained For 2024

Explore our definitive guide on the Hustler Fund Application in Kenya. Learn about eligibility, loan products, application steps, and more to unlock financial growth

Dec 23, 2023 - 19:10
Dec 23, 2023 - 19:10
Hustler Fund Application In Kenya and Eligibility Criteria Explained For 2024
Hustler Fund Application In Kenya and Eligibility Criteria Explained For 2024

In November 2022, Kenya witnessed a significant leap towards financial inclusion with the launch of the Hustler Fund by President William Ruto. This initiative is not just a policy measure; it's a lifeline for many Kenyans who struggle to access conventional financial services. Through the Hustler Fund, the Kenyan government aims to bridge the financial gap for individuals, micro, small, and medium-sized enterprises (MSMEs), especially those operating in the informal sector​​​​.

Why is this important? Well, for starters, financial inclusion is critical in any economy. It's about ensuring that everyone, regardless of their economic background, has access to essential financial services. This access is vital for poverty reduction, economic empowerment, and fostering overall economic growth. In Kenya, where a significant portion of the population relies on informal employment and small-scale businesses, the Hustler Fund is not just a funding opportunity; it's a beacon of hope.

This blog post delves deep into the Hustler Fund, dissecting what it is, how it works, and why it's a game-changer in Kenya's financial landscape. We'll explore the various loan products it offers, such as the Personal Loan Product (PLP) and Micro Enterprise Loan, and discuss how these can benefit different segments of Kenyan society​​.

Additionally, we will provide a comprehensive guide on the eligibility criteria, the application process, loan limits, interest rates, and repayment terms. This information is vital for anyone looking to tap into this fund, ensuring they are well informed and prepared to make the most of this opportunity​​​​.

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Understanding the Hustler Fund

What is the Hustler Fund?

The Hustler Fund represents a transformative approach to financial inclusion in Kenya. Launched by President William Ruto in November 2022, its primary objective is to provide instant loans to Kenyan citizens, focusing on those who have limited access to traditional banking services. The fund caters to individuals, groups, and businesses, offering a much-needed financial boost to those in the informal sector​​.

This initiative is more than just a loan service; it's a strategic move to uplift the underserved population and enhance the growth of micro, small, and medium-sized enterprises (MSMEs) in Kenya. By doing so, the Hustler Fund aims to contribute significantly to the country's economic development and reduce financial disparities​​​​.

Loan Products Offered by the Hustler Fund

The Hustler Fund offers two main loan products: the Personal Loan Product (PLP) and the Micro Enterprise Loan. Each of these products is tailored to meet the unique needs of different segments of the population.

Personal Loan Product (PLP):

The PLP is designed to provide financial support to individuals, especially those in the informal sector. It offers a minimum loan amount of Kshs 500 and a maximum of Kshs 50,000. Importantly, 5% of the approved loan amount is automatically dedicated to savings, fostering a culture of saving among borrowers​​.

Micro Enterprise Loan:

This loan category targets Kenyans looking to expand their businesses and seeking financial assistance. It's divided into two sub-categories:

  1. Group Micro Enterprise Loan Products (GMELP): Tailored for formally recognized groups, GMELP allows borrowing of up to Kshs. 1,000,000, with a minimum loan amount of Kshs. 20,000. Eligibility criteria include being over 18 years old, holding a valid ID, and being part of a group engaged in economic activities​​.
  2. Individual Micro Enterprise Loan (IMELP): Aimed at sole business owners registered with the Business Registration Service (BRS), IMELP offers loans up to Kshs. 200,000. Applicants must be at least 18 years old, have a valid Kenyan ID, and have an active SIM card for at least 90 days​​.

The structure of these loans demonstrates the government's commitment to supporting both individual entrepreneurs and collective business efforts. By addressing the distinct needs of these groups, the Hustler Fund is positioned as a versatile and inclusive financial solution.

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Eligibility and Application Requirements for the Hustler Fund

Eligibility Criteria

Before diving into the application process, it's crucial to understand who qualifies for the Hustler Fund. The eligibility criteria are designed to ensure that the fund reaches its intended beneficiaries – Kenyan citizens in need of financial assistance.

  • General Eligibility Requirements:
    • Applicants must be Kenyan citizens above 18 years old and possess a valid national identification card.
    • They should have a registered mobile number from a recognized mobile network operator in Kenya (Airtel, Safaricom, or Telkom) and access to a mobile money account.
    • Applicants must be permanent residents of Kenya and conduct economic activities within the country.
    • It's essential to provide the sub-county of residence during the application process​​​​​​.
  • Specific Criteria for Loan Products:
    • For the Personal Loan Product (PLP), the criteria are aligned with the general eligibility requirements.
    • The Group Micro Enterprise Loan requires applicants to be part of a group with at least five members engaged in economic activities. Relevant government institutions should verify the group​​.
    • Individuals applying for the Micro Enterprise Loan must have an active SIM card for at least 90 days and a business KRA PIN. They must not have defaulted on a personal level or any group loan​​.

Application Process

Applying for a loan from the Hustler Fund is straightforward, involving a few simple steps that can be completed via USSD or mobile applications provided by mobile money service providers.

  • Via USSD:
    1. Dial *254# from your phone.
    2. Select the loan request option to view the limit, interest, and loan tenure.
    3. Enter the required loan amount and confirm the details.
    4. Enter your mobile money PIN to proceed.
    5. You will receive a confirmation message with relevant loan information​​​​.
  • Via Mobile App:
    1. Download the M-Pesa App (for Safaricom users) or use the USSD code for other mobile network operators.
    2. On the M-Pesa App, click on the "Grow" option, then select "Hustler Fund."
    3. Follow the prompts to register and apply for the loan.
    4. After successful registration, you will receive a confirmation SMS​​​​.

It's important to note that the entire application process is digital, reflecting the fund's commitment to leveraging technology for financial inclusion. This digital approach not only simplifies the application process but also makes it more accessible to a broader range of Kenyans, particularly those in remote or underserved areas.

Loan Limits, Interest Rates, and Repayment for the Hustler Fund

Loan Limits and Interest Rates

When considering a loan from the Hustler Fund, it's essential to understand the limits and interest rates associated with each loan product. These factors play a significant role in determining how much you can borrow and the cost of the loan.

  • Loan Limits:
    • Individual Loans: Range between Kshs. 500 and Kshs. 50,000. The specific amount a person qualifies for depends on various parameters​​.
    • Group Loans: Groups can access loan amounts from Kshs. 50,000 to Kshs. 10 million, catering to larger collective needs​​​​.
    • Micro Enterprise Loans: For individual micro-enterprises, the limit is up to Kshs. 200,000, while group micro-enterprises can borrow up to Kshs. 1,000,000​​.
  • Interest Rates:
    • The Hustler Fund offers loans at an annual interest rate of 8%, which translates to about 0.02% per day. This rate is significantly lower than the average bank interest rate in Kenya, making it an attractive option for borrowers​​​​.
    • For Micro Enterprise Loans, the interest rate is 7% per annum, with a 1.5% default rate, which is also competitive compared to traditional bank loans​​.

Repayment Terms and Conditions

Understanding the repayment terms and conditions is crucial for responsible borrowing. These terms determine how and when the borrowed amount must be paid back.

  • Repayment Period:
    • The loan must typically be repaid within 14 days from the date of disbursement. This short repayment period reflects the fund's focus on providing quick financial relief with the expectation of prompt repayment​​​​.
  • Consequences of Default:
    • If a loan is not repaid within 15 days after the default date, the interest rate is adjusted to 9.5% per annum. Persistent default can result in the freezing of the account and loss of credit score. Recovery methods will also be initiated to recoup the loan amount​​​​​​.

The Hustler Fund offers a unique blend of accessibility and affordability, but it also emphasizes the importance of financial responsibility. Borrowers should plan their finances to ensure timely repayment, thereby avoiding the increased interest rates and other penalties associated with default.

Additional Information and FAQs on the Hustler Fund

Security and SIM Card Concerns

With the Hustler Fund being a predominantly digital initiative, security, particularly concerning SIM cards and mobile money accounts, is a paramount concern.

  • Handling Lost SIM Cards and Number Changes:
    • In the event of a lost SIM card, once you replace it at your Mobile Network Operator outlet, you can access your Hustler Fund account using your current Mobile Money PIN. There's no need to opt-in again after a SIM swap.
    • It's important to note that you can register up to two numbers with the Hustler Fund. Changing your number or transferring the loan to a new number is not permitted​​.
  • Information Security:
    • The Hustler Fund assures users of data privacy and security, which is crucial in maintaining trust in digital financial services. It uses standard security protocols to protect personal and financial information.

Frequently Asked Questions (FAQs)

Can You Get More Than One Loan?

    • No, borrowers are eligible for only one loan at a time. Qualification for another loan is possible only after full repayment of the existing loan​​.

What Happens If Borrowed Erroneously?

    • If you borrow an amount by mistake, no reversal is allowed. You will have to repay the loan​​.

How is the Loan Disbursed?

    • Upon approval, 95% of the loan amount is disbursed to your mobile money account, while 5% goes into your savings account for the Hustlers' Pension Program​​.

How do you opt out of the Hustler Fund?

    • You can opt out of the loan service but still have the option to continue saving with the service​​.

What is the Repayment Period for the Hustler Fund?

    • The standard repayment period is 14 days from the date of loan disbursement​​.

What if My Hustler Fund Loan is Rejected?

    • Loan rejection typically occurs if you have defaulted on past loans. Ensuring a good credit history is key to approval​​.

What are the Eligibility Requirements?

    • Eligibility includes being a Kenyan citizen of 18 years or older, having a valid ID and a registered mobile number, and conducting economic activities within Kenya​​​​.

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The launch of the Hustler Fund is a milestone in Kenya's journey towards inclusive financial empowerment. This initiative is not just about providing loans; it's about creating opportunities for those who have been marginalized from the traditional banking system. By focusing on accessibility, affordability, and digital ease, the Hustler Fund caters to a broad spectrum of Kenyans – from individuals seeking personal financial assistance to groups and businesses looking to grow.

The key takeaway from this Hustler Fund blog post is the importance of informed borrowing. Understanding the fund's loan products, eligibility criteria, application processes, loan limits, interest rates, and repayment terms is crucial. It equips potential borrowers with the knowledge to make responsible financial decisions, ensuring they benefit from the fund without falling into a debt trap.

Moreover, the digital nature of the Hustler Fund brings convenience and efficiency, but it also underscores the need for vigilance regarding information security and responsible use of digital financial services.

Joseph Richard Joseph Richard, a leading contributor to, uses his decade-long expertise in finance, business, and technology to offer clear, reliable guides and analyses. His work aids Kenyans in making informed financial and business decisions, earning him a reputation as a trusted industry authority.