Best Online Businesses in Kenya to Start in 2023

Looking to start an online business in Kenya? Check out these 13 lucrative and promising ventures for 2023.

Jun 10, 2023 - 12:24
Best Online Businesses in Kenya to Start in 2023
Best Online Businesses in Kenya to Start in 2023

In an increasingly digitized world, online businesses have become a mainstream economic growth and entrepreneurship avenue. With the internet as a constant companion in our lives, these businesses offer incredible opportunities for budding entrepreneurs. In Kenya, a country with a rapidly expanding digital market, the growth potential is monumental. This article delves into some of Kenya's best online businesses to start in 2023.

In the article we have covered the following:

Business Basic Requirements Investment Level
Web Design & Development Computer, internet connection, web design skills, business registration Low
Web Hosting Reseller Basic computer skills, website, reseller package, payment gateway setup Medium
Blogging Computer, internet connection, writing skills, blog setup Low
Online Tutoring Subject expertise, computer, internet connection, payment platform setup Low
YouTube Channel Computer, internet connection, camera, video editing skills, YouTube channel setup Low to Medium
E-Commerce Goods to sell, online shop setup, payment gateway setup High
Digital Marketing Consultancy Marketing skills, knowledge in email marketing, social media marketing, search engine marketing Medium
Dropshipping Website, supplier connections, payment gateway setup Low to Medium
Freelancing Specific skillset, platform for connecting with clients Low
Podcasting Microphone, audio editing software, podcast hosting platform Low to Medium
Online Travel Agency Knowledge of tourism hotspots, marketing and customer service skills Medium to High
Cryptocurrency Trading Knowledge of cryptocurrency markets High
Online Fitness Coaching Fitness and nutrition knowledge, marketing skills Medium
Affiliate Marketing Platform with a large following, affiliate partnership Low

Now let us see what this online job entails in detail:

Top Online Businesses in Kenya to Start in 2023

Website Design & Development Business

Web design and development have become indispensable skills in the digital age. With the increasing demand for online presence, starting a web design and development business can be profitable. However, before delving into this field, you should equip yourself with the necessary skills. If you're a beginner, consider taking relevant courses to ensure you provide the best service possible. Besides, the business requires minimal capital, mostly a computer with an internet connection, marketing skills, and business registration if you'll be operating in Kenya.

Web Hosting Reseller Business

Web hosting reselling is another promising venture in the online business space in Kenya. This business involves buying web hosting at affordable rates and reselling it at a profit. Starting a web hosting reseller business requires basic computer skills, marketing skills, a website, a reliable web hosting company that offers reseller packages, and the ability to set up a payment gateway like M-Pesa. Most importantly, having customer support, web hosting knowledge and related skills would be best.



In online businesses, blogging has emerged as a versatile and lucrative venture. Bloggers in Kenya are making impressive income streams from affiliate marketing and promoting other people's businesses. Anyone can start a blog with dedication and time to create quality content. The requirements for this venture are straightforward: a computer with an internet connection, writing, and internet research skills, a hosting account, and, of course, a blog.

Online Tutoring Business

The demand for online tutoring in Kenya has grown, offering a potentially profitable online business. As an online tutor, you can teach students worldwide right from the comfort of your home. This business requires expertise in a particular subject, a computer, an internet connection, and online payment platforms such as PayPal or M-Pesa. Additionally, online learning platforms like YouTube EDU can provide the necessary training for tutors.

YouTube Channel Business

YouTube Channel Business

The rise of vlogging in Kenya has paved the way for the YouTube channel business. This venture requires a computer with an internet connection, a camera (most smartphones have decent cameras), video editing software and skills, a YouTube channel, a niche, and good content. By consistently uploading engaging content, your income can grow substantially.

E-Commerce Business

Starting an online shop in Kenya offers significant profit potential. In this business, you buy or manufacture goods and sell them online to reach a broader customer base. However, it requires a considerable investment, so it's advisable to start small and scale up gradually.

Digital Marketing Consultancy

Digital marketing consultancy is a field with high demand and immense potential. As a digital marketing consultant, you can help businesses plan and implement effective online advertising strategies. You can specialize in several areas, such as email marketing, social media marketing, and search engine marketing, among others.

Dropshipping Business

Dropshipping Business

Dropshipping is a business model where you sell products online without handling stock or shipping. This business is ideal for individuals looking to venture into e-commerce without worrying about inventory management.

Freelancing Business

Freelancing offers flexibility and an array of fields depending on your skill set. You can provide services like graphic designing, blog writing, digital marketing, and more directly from home. Platforms like Upwork, Freelancer, and Fiverr are just a few global marketplaces where you can connect with clients.


Podcasting has grown in popularity worldwide, and Kenya is no exception. Podcasters can earn income through sponsorships, partnerships, or crowd-funding. To start a podcast, you will need a good-quality microphone, audio editing software, and a platform to host your podcast. Choose a topic you're passionate about, and with consistent uploads, you can amass a sizable audience.

Online Travel Agency

With tourism being a significant industry in Kenya, starting an online travel agency can be lucrative. This venture would entail providing information and booking services for tourists visiting Kenya. A strong understanding of Kenya's tourism hotspots and skills in marketing and customer service will be needed.

Cryptocurrency Trading

Cryptocurrency Trading

Cryptocurrency has taken the world by storm, and Kenya is part of this movement. Although this venture comes with a high level of risk, the potential rewards can be substantial. If you choose this path, arm yourself with as much knowledge as possible about cryptocurrency markets before starting.

Online Fitness Coaching

With the increasing awareness of the importance of physical fitness, online fitness coaching has become a profitable business. You could provide workout plans, nutritional advice, and even one-on-one virtual sessions as an online fitness coach. You'll need a good understanding of fitness and nutrition and the ability to market your services effectively.

Affiliate Marketing

Affiliate marketing involves promoting other people's products and earning a commission for sales through your referral link. To succeed in this venture, you will need a platform (like a blog or social media account) with a large following and an affiliate partnership with a company that sells products your followers will likely buy.

READ ALSO: 17 Online Jobs for Students in Kenya 2023


In conclusion, starting an online business in Kenya in 2023 offers endless opportunities for entrepreneurs. You can create a successful online business with the right skills, a bit of capital, and a lot of perseverance. Always research extensively, understand your target market, and offer quality services or products to stand out in the competitive online marketplace.

Joseph Richard Richard is a distinguished contributor to, where he leverages his extensive background in finance, business, and technology to provide insightful guides and analyses. With over a decade of experience in Kenya's dynamic market, Joseph has become a trusted voice in helping individuals navigate complex topics with ease. His work, recognized for its clarity and reliability, spans critical reviews, educational content, and comprehensive guides on making informed decisions in finance and business. Joseph's commitment to empowering Kenyans through accessible information underscores his reputation as a dependable and authoritative figure in the industry