How Much Money Does YouTube Pay in Kenya? An In-depth Analysis

Discover how much you could earn on YouTube in Kenya with our comprehensive guide to the platform's pay structure.

Jun 14, 2023 - 11:06
Jun 14, 2023 - 11:11
How Much Money Does YouTube Pay in Kenya? An In-depth Analysis
how much does youtube pay in Kenya

The digital era has undoubtedly revolutionized how we earn money, and the Internet is bustling with countless opportunities. Among the diverse platforms available, YouTube has emerged as a popular platform for income generation, especially in Kenya. Since its introduction in Kenya in 2011, many have turned to YouTube, not just as a form of expression or communication but also as a source of revenue. But how much does YouTube pay in Kenya? Let's take a deep dive into this intriguing topic.

Understanding YouTube's Pay Structure in Kenya

Before crunching numbers, we must understand how YouTube's pay structure works. When you ask, "How much does YouTube pay in Kenya?" there isn't a one-size-fits-all answer. The earnings vary widely depending on several factors, including the number of views, audience engagement, and the type of ads shown on your videos.

YouTube primarily pays its content creators in Kenya through ad revenue. This includes earnings from display, overlay, and video ads. Furthermore, YouTube offers Channel Memberships, Super Chat, and YouTube Premium revenue to creators who meet the platform's requirements.

Pay Rates and the Importance of Views

Views play a vital role in determining a channel's earnings on YouTube. Kenyan YouTubers, on average, receive between KSH 100 and KSH 200 for every 1000 views. This may seem like little, but your earnings increase exponentially as your channel grows and you garner more views. For instance, achieving a milestone like a million views could earn a creator more than KSH 200,000.

Remember, the correlation between views and earnings isn't linear, and factors like viewer location, demographics, and the specific ads displayed also influence it.

Monetization Requirements: When Do You Start Earning?

Before Kenyan creators can start earning on YouTube, they need to meet specific criteria known as monetization requirements. These include:

  1. YouTube Partner Program Eligibility: You must live in a country or region where the YouTube Partner Program is available.
  2. 500 Subscribers: Your channel needs to have at least 5000 subscribers.
  3. 3,000 Public Watch Hours: Your content must have 3,000 public watch hours in the last 12 months.
  4. Adherence to YouTube's Policies and Guidelines: A strict adherence to YouTube's monetization policies, community guidelines, and terms of service is mandatory.

Once you meet these requirements, you can apply for monetization, which allows you to start earning revenue from ads on your videos.

Growing Your Earnings: Tips to Increase RPM

Now that you understand how YouTube pays in Kenya, it's time to discuss how to increase your revenue. Revenue Per Mille (RPM) represents the estimated earnings per 1000 views. So, a higher RPM means higher earnings.

Here are some tips to help you increase your RPM:

  1. Produce High-Quality Content: Quality matters a lot on YouTube. If your content is compelling and professionally produced, it's more likely to attract views and engagement.
  2. Target a Specific Audience: Creating content tailored to a specific demographic can increase viewer engagement, leading to higher RPM.
  3. Optimize Video Titles and Descriptions: Including relevant keywords in your video titles and descriptions can make your content more discoverable, increasing your views and, in turn, your RPM.

Successful Kenyan YouTubers: Who Are They?

Kenya is home to numerous successful YouTubers who have turned their YouTube channels into lucrative careers. These content creators span various genres, from comedy to lifestyle to educational channels.

Wabosha Maxine: Wabosha is a lifestyle and beauty vlogger whose high-quality content has attracted a considerable following on YouTube. She also uses her platform to discuss social issues, making her channel not just a place for fashion tips but also for thought-provoking discussions.

Mark Wiens: Although he's an ex-pat from the United States, Mark Wiens has become an influential figure in the Kenyan YouTube community. His travel vlogs and food reviews offer a unique perspective on Kenyan culture and cuisine, attracting millions of views.

Henry DeSagu: A famous comedian on the platform, DeSagu uses humor to provide commentary on societal issues. His creative content has earned him a substantial audience and solid revenue from the platform.

Betty Kyalo: This former news anchor has successfully transitioned to YouTube, where she shares lifestyle and inspirational content. Her channel is widely popular and has garnered significant ad revenue.

Churchill Show: This comedy channel, centered around the famous Kenyan comedian Daniel "Churchill" Ndambuki, features clips from his TV show and stand-up performances. The channel enjoys millions of views, making it one of the highest-earning on YouTube in Kenya.



YouTube has become a viable income stream for many Kenyans, with top creators earning substantial revenues. However, success on the platform requires consistent effort, creativity, and strategic planning. Furthermore, understanding the platform's pay structure and optimizing your content for higher RPMs can significantly increase your earnings. Remember that making money on YouTube is not an overnight venture. It requires patience, dedication, and a constant desire to provide value to your audience.

The growth of YouTube in Kenya is a testament to the digital revolution and the opportunities it presents. The platform has democratized content creation and offered Kenyans a forum to express their creativity, discuss societal issues, and generate income. As more Kenyans venture into YouTube, it will be exciting to see how the platform continues to evolve in the country.

Frequently Asked Questions

How much does YouTube pay per 1000 views in Kenya?

Kenyan YouTubers earn Between KSH 100 and KSH 200 for every 1000 views. However, the actual amount can vary widely depending on various factors, such as the type of ads displayed, viewer demographics, and engagement.

What are the requirements to start earning on YouTube in Kenya?

To start earning on YouTube, you need to meet specific criteria known as monetization requirements. These include living in a country where the YouTube Partner Program is available, having at least 500 subscribers, 3,000 public watch hours in the last 12 months, and strict adherence to YouTube's monetization policies, community guidelines, and terms of service.

What is RPM on YouTube?

RPM, or Revenue Per Mille, represents the estimated earnings per 1000 views on YouTube. It's a crucial metric to understand as it directly correlates to earnings.

How can I increase my earnings on YouTube?

You can increase your YouTube earnings by producing high-quality content, targeting a specific audience, and optimizing your video titles and descriptions with relevant keywords. Additionally, increasing viewer engagement will also boost your earnings.

Who are some successful Kenyan YouTubers?

Some successful Kenyan YouTubers include Wabosha Maxine, Mark Wiens, Henry DeSagu, Betty Kyalo, and the Churchill Show.

Is YouTube a viable career in Kenya?

Yes, YouTube can be a viable career in Kenya. However, it requires consistent effort, creativity, strategic planning, and patience. Like any other career, building a substantial audience and generating significant income from the platform takes time.


The information provided in this article is intended for informational and educational purposes only. The earnings on YouTube can vary significantly depending on numerous factors, and the figures mentioned here are approximations based on available data. Actual payments may be different. This article should not be considered financial advice. Always do your research and consider your circumstances before making any financial decisions.

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Joseph Richard Joseph is a graduate of Mathematics and Computer Science (Applied Option). With expertise in Technology and Finance, he brings his knowledge to the field, demonstrating an authoritative understanding of these interrelated areas. Joseph is pursuing a Master's in Software Engineering, further expanding his skill set.