Top 16 Profitable Business Ideas with KSh 100k in Kenya For 2024

Learn how to start and grow a successful business in Kenya with limited capital. Check out these 16 profitable business ideas with a KSh 100,000 budget.

Dec 23, 2023 - 14:05
Dec 23, 2023 - 14:08
Top 16  Profitable Business Ideas with KSh 100k in Kenya For 2024
Top 16 Profitable Business Ideas with KSh 100k in Kenya For 2024

Kenya, a vibrant heart of East Africa, is witnessing a surge of entrepreneurial spirit, with more individuals turning towards starting their own businesses. The Kenyan economic landscape, characterized by a mix of traditional industries and a growing service sector, presents a unique array of opportunities for aspiring entrepreneurs. Among these opportunities, one particular question stands out: What profitable business can one start with KSh 100,000? This seemingly modest amount holds more potential than one might initially think.

In this blog post, we'll dive into the diverse world of businesses that are not only feasible with a capital of KSh 100,000 but also have the potential to grow into profitable ventures. From the bustling streets of Nairobi to the serene landscapes of the countryside, opportunities abound for those ready to take the plunge. Whether it's the rapid movement of a boda boda business, the meticulous skill of a phone repair shop, or the creative flair of a fashion house, each idea comes with its own set of challenges and rewards.


1. Service-Based Ventures

A. Transportation and Delivery Services

1. Boda boda Business

In the heart of Kenya's transportation sector lies the ubiquitous Boda boda business. These motorcycle taxis are not just a means of transport; they represent a lifeline for millions, offering over one million direct jobs across the country. With an initial investment of around KSh 100,000, one can enter this market, either by purchasing a second-hand motorcycle or paying a down payment for a new one. The daily earnings are compelling, with operators potentially taking home upwards of KSh 1,000 daily. To thrive, understanding the local routes, customer service, and maintenance of the bike is crucial. However, it's important to note the need for proper licensing and adherence to safety regulations to ensure a smooth ride in this business​​.

2. M-Pesa Agency Shop

The M-Pesa mobile money service is more than a convenience; it's a staple of Kenyan financial life with over 30 million users. Starting an M-Pesa agency involves setting up a shop, acquiring a float (the balance used to transact), and obtaining an agency line. With KSh 100,000, an entrepreneur can cover these initial costs and tap into a market hungry for mobile money services. The key to success lies in choosing a busy location and providing swift, trustworthy service. As transactions swell, so does the potential income, with agencies earning between KSh 30,000 and KSh 50,000 monthly on average. This venture not only promises returns but also offers the satisfaction of facilitating essential daily transactions for countless Kenyans​​.

B. Tech and Repair Services

3. Phone Repair Shop

In a nation with over 65.4 million SIM subscriptions, the demand for mobile phone repair services is not just high; it's essential. Starting a phone repair shop for around KSh 100,000 involves learning the craft, acquiring tools, and renting a space preferably in a high-traffic area. The key to standing out in this competitive market is offering impeccable service, quick turnaround times, and perhaps, a warranty for the repairs. While the initial investment covers the basics, growing this business means staying updated with the latest technologies and cultivating a loyal customer base​​​​.

4. Computer and Electronics Shop

As Kenya strides forward in the digital age, the demand for electronic goods from smartphones to laptops is ever-increasing. With KSh 100,000, an entrepreneur can start a small shop selling and repairing electronic items. While this amount might not stock the latest gadgets, it can cover second-hand items or accessories that are in high demand. The key is to find a niche or offer services that complement the products, such as repairs or software installations. Location plays a pivotal role here, with urban settings offering a larger customer base. Building trust and a reputation for quality service can turn this small venture into a lucrative business​​.

2. Retail and Hospitality Businesses

A.Food and Beverage Outlets

5. Wines and Spirits Shop

Venturing into the world of beverages, a wines and spirits shop stands as a promising business with Kenyans' well-noted affinity for social drinking and relaxation. With an initial investment of KSh 100,000, one can begin a modest but potentially lucrative shop. This amount primarily goes toward securing a strategic location, preferably in urban areas or close to colleges, and initial stock procurement. While the market might seem crowded, there's a continuous demand for liquor products, with Kenya leading in alcohol consumption rates in East Africa. Success in this venture is about more than just selling bottles; it's about understanding consumer preferences, navigating regulatory requirements, and creating an inviting space that turns first-time visitors into regular customers​​​​.

6. Bakery Business

The aroma of fresh bread and pastries has a universal appeal, making a bakery a tempting prospect for entrepreneurs. Starting with KSh 100,000, one can set up a small-scale bakery, investing in basic baking equipment, securing a rental space, and covering initial ingredients costs. The key to success lies in specialization; beginning with a specific product like queen cakes or bread can help in building a loyal customer base. Marketing, especially through social media, and offering consistent quality can transform a small bakery into a community staple. As profits roll in, expanding the product range and maybe even venturing into catering services can mark the growth of this flavorful enterprise​​​​.

B.Fashion and Personal Care

7. Fashion House

Fashion is a dynamic and ever-evolving industry, and starting a boutique or fashion house with KSh 100,000 can tap into the Kenyans' desire to stay trendy and stylish. This capital can go toward securing a favorable location, purchasing a small but diverse inventory, and marketing efforts to create brand awareness. Understanding current trends, offering unique pieces, and providing exceptional customer service can set a boutique apart in a competitive market. Engaging with customers through social media and community events can also bolster visibility and drive sales. As the business grows, expanding the inventory and possibly venturing into online sales can increase reach and profitability​​​​.

8. Cosmetics Shop

In a world where appearance and personal grooming take center stage, starting a cosmetics shop with KSh 100,000 can be a profitable endeavor. This capital can be allocated toward renting a space in a busy area, purchasing a diverse range of beauty products, and initial marketing efforts. The key to success is understanding customer preferences, offering a range of products that cater to different needs, and staying updated with the latest beauty trends. Offering personalized recommendations and maintaining a visually appealing display can enhance the shopping experience. Additionally, an online presence can help in reaching a wider audience and boosting sales​​.

3. Niche and Specialty Businesses

A.Unique Product Ventures

9. Selling Niche Products

In a world flooded with generic goods, carving out a niche with unique or trendy products can set an entrepreneur apart. With KSh 100,000, one can start a small business focusing on items like VR headsets, drones, or other innovative gadgets that cater to specific interests. The key to success in this realm is identifying emerging trends and consumer needs, then effectively using online marketing to reach potential buyers. This approach minimizes competition and allows for higher profit margins due to the specialized nature of the products. Establishing a strong online presence, perhaps through an e-commerce platform, and leveraging social media for marketing can significantly broaden the customer base and drive sales​​.

10. Bonsai Trees and Specialty Plants

The beauty and uniqueness of bonsai trees and specialty plants offer a lucrative niche market. These living artworks attract enthusiasts willing to pay a premium for well-crafted specimens. With KSh 100,000, entrepreneurs can start by acquiring a variety of plants and basic gardening tools. Knowledge about the care and maintenance of these plants is crucial, as is creating an appealing display to attract customers. Marketing strategies might include hosting workshops, creating an online store, and leveraging social media to showcase the beauty of the bonsai. With patience and care, this business can grow into a thriving, green enterprise​​.

B.Specialized Service Providers

11. Photography Business

The art of photography captures moments and memories, making it a sought-after service. Starting a photography business with KSh 100,000 involves purchasing basic equipment like a second-hand camera, lenses, and editing software. While the initial investment might not allow for a high-end studio, entrepreneurs can begin by offering services for events, portraits, or product photography. Networking with models, makeup artists, and event planners can expand opportunities. A strong online portfolio and active social media presence can attract clients and showcase the photographer's skills. As the business grows, reinvestment into better equipment and possibly a studio can enhance the service offerings​​​​.

12. Event Planning Company

Event planning is an industry that thrives on creativity, organization, and a keen understanding of client needs. With KSh 100,000, an entrepreneur can start by focusing on a specific type of event, such as weddings or corporate functions. This investment can cover initial marketing efforts, basic organizational tools, and perhaps small decor items. Building relationships with vendors, venues, and clients is crucial. A successful event planner must be detail-oriented, with excellent communication and problem-solving skills. As the reputation of the business grows, so can the scale and variety of events planned, leading to increased profitability and expansion opportunities​​.

4. Agricultural and Production Ventures

A. Agribusiness Opportunities

13. Fish Farming

Fish farming is an agribusiness venture with rising demand, offering a sustainable and profitable opportunity for entrepreneurs with KSh 100,000. This initial capital can be allocated to setting up small ponds, purchasing fingerlings, feed, and necessary equipment. Key to success is understanding the types of fish that are in demand, like tilapia or catfish, and implementing effective farming practices. It's also crucial to consider the location for ease of water access and market proximity. With proper management, marketing, and a focus on quality, fish farming can grow from a small-scale operation to a significant source of income and a contributor to the local economy​​.

14. Poultry Farming

Poultry farming is one of the most popular agribusiness ventures in Kenya, known for its quick returns and continuous demand for products like eggs and meat. With KSh 100,000, entrepreneurs can start by constructing a secure poultry house, purchasing chicks, and ensuring a steady supply of quality feed and water. Whether focusing on layers for egg production or broilers for meat, the key is consistent care and health management. Marketing strategies might include direct sales to local markets or contracts with hotels and restaurants. Attention to market trends and seasonal demands can maximize profits and ensure long-term sustainability​​.

B. Manufacturing and Production

15. Pallet Furniture Making

Pallet furniture making taps into the growing trend of sustainable and unique home décor. With KSh 100,000, entrepreneurs can start by acquiring tools, sourcing wood pallets, and setting up a small workshop. Creativity is crucial, as the business's success depends on designing pieces that stand out in the market, like coffee tables, bookshelves, or planters. Marketing through social media and local fairs can attract customers looking for eco-friendly and custom furniture options. As the business grows, expanding the product range and exploring partnerships with local stores or online platforms can increase visibility and sales​.

16. Brick Moulding Business

In Kenya's growing construction sector, the demand for affordable building materials presents an opportunity for a brick moulding business. With KSh 100,000, entrepreneurs can invest in a brick-making machine, secure a source of soil, and perhaps hire labour. The key is producing high-quality bricks that meet local building standards and finding an efficient production method to keep costs low. Identifying a market, such as local builders or hardware stores, and offering competitive pricing can help establish the business. As orders increase, reinvesting in additional machines and exploring new markets can lead to significant growth and profitability​.



What are the legal considerations for starting a business in Kenya?

  • Understanding the legal framework is crucial. This includes registering the business, obtaining necessary permits and licenses, and adhering to tax regulations. Each industry has specific legal requirements, so it's important to research and comply to operate smoothly.

How can one market a new business with a small budget?

  • Leveraging social media platforms, word-of-mouth, and community engagement are cost-effective strategies. Creating compelling content, offering promotions, and networking within local business communities can also boost visibility without breaking the bank.

What are the signs of a potentially profitable market niche?

  • A profitable niche often has a growing demand, limited competition, and a specific customer base willing to pay for quality and specialization. Market research, understanding consumer trends, and identifying gaps in existing offerings can reveal these opportunities.

How important is the location for a retail business?

  • Location is crucial and can significantly impact foot traffic, visibility, and sales. Ideal locations are easily accessible, visible, and situated where the target market frequents. However, online retail options can also complement physical stores.

Can online platforms significantly boost sales for small businesses?

  • Absolutely. Online platforms extend your reach beyond local boundaries, open up new customer segments, and operate 24/7. They also provide valuable data on customer preferences and behaviours, helping to tailor offerings and marketing strategies.

What are some common challenges new business owners face in Kenya?

  • Challenges include navigating bureaucratic processes, accessing funding, managing competition, and adapting to market changes. Additionally, maintaining quality, managing costs, and customer acquisition are ongoing tasks.

How can one ensure sustainability and growth in a small business?

  • Focus on building a strong customer base, maintaining financial health, investing in marketing, and continually improving products or services. Staying adaptable, seeking feedback, and learning from both successes and failures are also key.

Are there any government initiatives to support small businesses in Kenya?

  • Yes, the Kenyan government and other organizations offer various support programs including training, funding, and resources for small businesses. Staying informed about these opportunities and understanding how to access them can provide valuable support.
Joseph Richard Joseph Richard, a leading contributor to, uses his decade-long expertise in finance, business, and technology to offer clear, reliable guides and analyses. His work aids Kenyans in making informed financial and business decisions, earning him a reputation as a trusted industry authority.