Top 15 TV Stations in Kenya According to GeoPoll Report (Ranked by Viewership)

In Kenyan television's vibrant and diverse landscape, viewers are spoilt for choice, with many channels offering everything from news and entertainment to sports and culture. GeoPoll, a global leader in remote research, was recently surveyed from September 3rd to September 9th, 2023, revealing the top 15 TV stations in Kenya based on viewership. In this article, we'll take a closer look at these stations and what makes them stand out in the competitive world of Kenyan broadcasting.

Who is GeoPoll?

Before we dive into the rankings, let's get to know the organization behind the data. GeoPoll, established in 2012, has been at the forefront of revolutionizing data collection across Africa, Asia, and Latin America. Their innovative technology platform allows for survey research through various mobile-based modes, including live voice calls, SMS, online surveys, and more. GeoPoll's dedicated team of experienced researchers plays a pivotal role in ensuring the quality and validity of the data collected.

GeoPoll's impact goes beyond numbers; it influences critical decisions in food security, healthcare, program monitoring, disaster relief, consumer behaviour, and media engagement. By providing invaluable insights, GeoPoll empowers organizations to make informed choices that drive sustainable development and strategic interventions.

The Kenyan Television Landscape

Television has been an integral part of Kenyan households, offering a window to the world, a source of news, and a platform for entertainment. The dynamic media industry in Kenya caters to a diverse audience with a wide array of choices. Now, let's explore the top 15 TV stations in Kenya, according to GeoPoll's latest report.

1. Citizen TV - 22,861,000 Viewers

Citizen TV, part of the Royal Media Services, stands tall as the undisputed leader in the Kenyan television hierarchy, boasting a staggering viewership of 22,861,000. This enduring popularity can be attributed to its versatile programming, which seamlessly blends news, entertainment, and local content. Citizen TV's commitment to engaging the audience has solidified its position at the top. Its impressive reach reflects its pivotal role in shaping the media landscape in Kenya.

2. NTV - 10,680,000 Viewers

Securing the second spot is NTV, owned by the Nation Media Group, with a substantial viewership of 10,680,000. NTV is celebrated for its credible news coverage and diverse programming. The channel has been instrumental in broadcasting numerous significant events in recent times. With accomplished media figures like Joe Ageyo, Oliver Mathenge, Ben Kitili, Bernard Ndong', and Fridah Mwaka, NTV maintains its position as the second most-watched news channel, closely following Citizen TV in popularity.

3. KTN - 9,268,000 Viewers

KTN, under the Standard Group umbrella, claims the third position with 9,268,000 viewers. KTN's unique blend of news and entertainment content has earned it a firm footing in the Kenyan media landscape. Founded in March 1990 by Jared Kangwana, KTN has witnessed changes in ownership over the years, but its appeal to Kenyan viewers remains unwavering.

4. KTN News - 9,113,000 Viewers

KTN News, a sister station of KTN, secures the fourth position with 9,113,000 viewers. This channel plays a crucial role in keeping Kenyans informed with its comprehensive news coverage. KTN News contributes to the media conglomerate's influence and reach as part of the Standard Media Group.

5. Maisha Magic East - 8,451,000 Viewers

Maisha Magic East's viewership of 8,451,000 showcases the growing demand for local and regional entertainment content. As DStv's flagship local channel in the Kenyan market, it offers a diverse range of shows that resonate with Kenyan viewers. Njoro wa Uba, The Real Housewives of Nairobi, Kina, Sanura, and Hullabaloo are just a few of the popular shows featured on this channel.

6. TV47 - 6,885,000 Viewers

TV47, owned by Cape Media, is the newest and fastest-growing TV station in Kenya, securing the sixth position with 6,885,000 viewers. This achievement coincides with TV47's fifth anniversary in the media industry and follows a recent overhaul of its newsroom. The station has welcomed prominent personalities like Fred Indumuli, Willis Raburu, Grace Kuria, Mwanaisha Chidzuga, and others, further cementing its position in the media space.

7. SUPERSPORT - 6,686,000 Viewers

Supersport has established itself as the go-to channel for sports enthusiasts in Kenya, garnering 6,686,000 viewers. It offers a rich array of sporting events and analysis, catering to the passion and enthusiasm of sports lovers across the country.

8. K24 - 6,620,000 Viewers

K24 maintains its presence in the competitive market with 6,620,000 viewers. This station offers a unique blend of programming that resonates with a broad audience. Its ability to adapt to changing viewer preferences has contributed to its enduring popularity.

9. KBC - 6,443,000 Viewers

Kenya Broadcasting Corporation (KBC) continues to serve a broad spectrum of the population with 6,443,000 viewers. As the state-owned broadcaster, KBC plays a vital role in delivering informative and entertaining content to Kenyan households.

10. Triple P - 5,450,000 Viewers

Triple P caters to a specific audience, securing 5,450,000 viewers with its unique programming. Its ability to connect with its target demographic reflects the diversity of Kenyan viewers' preferences.

11. Inooro TV - 5,384,000 Viewers

Inooro TV, with 5,384,000 viewers, offers content that resonates with its audience. Its ability to maintain a strong viewership reflects its understanding of its viewers' preferences.

12. Akili Kids - 4,568,000 Viewers

Akili Kids, with 4,568,000 viewers, is dedicated to providing entertaining and educational content for young viewers. Its presence in the top 15 TV stations highlights the importance of quality children's programming.

13. UTV - 4,457,000 Viewers

UTV, with 4,457,000 viewers, caters to specific audience interests. Its programming appeals to a niche viewership, reflecting the diversity of content available in the Kenyan media landscape.

14. Ramogi - 4,391,000 Viewers

Ramogi TV, with 4,391,000 viewers, contributes to the rich tapestry of Kenyan television by providing content that resonates with its target audience.

15. Zee World - 4,391,000 Viewers

Zee World rounds off the top 15 with an audience of 4,391,000 viewers. Its presence underscores the diversity of Kenyan viewers' preferences, from local culture to international content.

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Final Thoughts

Television remains a powerful medium in Kenya, offering diverse programming that caters to the varied interests of viewers. The top 15 TV stations highlighted in this article reflect the dynamic nature of the Kenyan media landscape, with each station contributing uniquely to the nation's entertainment and information needs.

Frequently Asked Questions (FAQs)

What is GeoPoll, and what does it do?

• GeoPoll is a global leader in remote research, specializing in data collection across various regions. They provide valuable insights to organizations and governments in food security, healthcare, and media engagement.

What does SUPERSPORT offer to its viewers?

• SUPERSPORT is known for offering a rich array of sporting events and analysis. It is the go-to channel for sports enthusiasts in Kenya.

What is the viewership of Citizen TV?

• Citizen TV boasts an impressive viewership of 22,861,000, making it the most-watched TV station in Kenya.

Who owns NTV?

• The Nation Media Group, a prominent media conglomerate in Kenya, owns NTV.

What kind of content does Maisha Magic East offer?

• Maisha Magic East offers diverse local and regional entertainment content, including popular shows like Njoro wa Uba, The Real Housewives of Nairobi, Kina, Sanura, and Hullabaloo.

Which TV station is the newest and fastest-growing in Kenya?

• TV47, owned by Cape Media, is the newest and fastest-growing TV station in Kenya, securing the sixth position in the top 15 rankings.

What is the role of KBC in the Kenyan media landscape?

• Kenya Broadcasting Corporation (KBC) serves a broad spectrum of the population as a state-owned broadcaster, delivering informative and entertaining content to Kenyan households.

Which TV station caters to children with educational content?

• Akili Kids is dedicated to providing entertaining and educational content for young viewers, securing a viewership of 4,568,000.

What is the significance of Ramogi TV in the Kenyan media landscape?

• Ramogi TV contributes to the rich tapestry of Kenyan television by providing content that resonates with its target audience, earning a viewership of 4,391,000.

Which TV station offers international content?

• Zee World, with an audience of 4,391,000, provides international content, reflecting the diversity of Kenyan viewers' preferences.